GDPR is taking a hit out of European website traffic and e-commerce. A recent study shows that since GDPR went into effect, page views are down by 9.7% and revenue decreased by 8.3% due to GDPR. European ecommerce is taking a hit at a time when it’s already hard competing with the likes of Amazon.
But since the regulation came into force, page views fell by 9.7 percent, while website visits decreased by 9.9 percent, a study called ‘Regulating Privacy Online: The Early Impact of GDPR on European Web Traffic and E-commerce’ shows. For ecommerce websites in Europe the results are less damaging: recorded site visits fell 5.6 percent, while recorded revenue decreased by 8.3 percent.
It appears as more users are being made aware of how their information is being used, some are less likely to browse the web as frequently as they once did.
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