BrandBucket sent out their January newsletter today and average sale amount for December was $2,938, (sales above $10,000 removed). November’s average sale amount was $3,044.
Keyword sales continue to outsell invented names 58% to 42%.
BrandBucket could do a better job when they breakdown categories by giving the exact keywords instead of terms like operations and evocative. Many people have commented to me this just either confuses them or pisses them off.
52% of all keyword sales are two letter .coms.
A Quick Look Back at December
The operations category remained at the top stop for yet another month! Removing sales over $10k, our average sale amount was $2,938. Overall, the categories for keyword and invented have stayed relatively similar over the last few months.