Tamar Weinberg wrote an article on Marketing Land that deals with bad practices when it comes to email marketing. A lot of domain owners are trying to find ways to reach out to potential prospects and email is usually the top method.
The article that Tamar wrote is a good reminder of what to stay away from when honing your outbound email strategy.
There are 7 points in the article and the first one is the most important IMO, reason being it can cost you money if you don’t pay attention.
From the article:
1. Sending Emails Without An Option To Unsubscribe
While it may seem counterproductive, the truth remains that you must leave options for email recipients to unsubscribe from your mailing list. You may not think of that email (and several follow-ups) from your salesperson as “email marketing” per se, but the recipient may still want to unsubscribe.
First, they may no longer be interested in your product or service offering, so constant email bombarding could hurt your reputation. You can’t expect to get more sales by forcing content or promotional offers upon users who don’t have any interest in them. If anything, it may cause them to call you out online.
Secondly, there is also the possibility that these recipients showed initial interest but did not have any real intent to move ahead in the sales funnel. Perhaps they just wanted to download a white paper or browse through a specific web page.
Either way, when considering the consequences of not including an unsubscribe button when sending out an e-newsletter, the choice is clear. In fact, in the US, organizations that violate the CAN-SPAM act by sending unsolicited messages can face penalties of up to $16,000 per violation/message. This means it’s paramount to honor opt-out messages as quickly as possible.
Read the full article on Marketing Land
