You never know in this business, things you register and believe in never take hold, you get tired and sell for pennies or you may even just drop a domain altogether. When I saw a domain on the Sedo sales report this week it took me back close to a decade.
Devils.tv sold for $10,000 this week and was the top country code sale on Sedo. Way back when in the Dot Tv subforum on Namepros, the NHL teams were discussed as one group now owned by the NHL, at the time the NFL owned the team names in their league, a couple years later they dropped them all and people rushed to buy them all up.
I had owned bruins.tv and friend and fellow .tver TLD Networks had picked up Devils.tv and Flyers.tv. In 2007 Lance had discussed with me his disappointment that Devils.tv could not even get $1 on Namepros when he put it up for offer. Eventually he put them up for auction and I think the pair sold for $25.
The name changed hands again a few years later and another friend Nick from TwoMoons.com owned the name, he sold it on Namepros and the name then made its way to a registrant in Malaysia, that owner auctioned it on Namepros and it went for $15. Eventually someone lost interest and dropped the domain name. In 2013 and Italian registrant hand regged Devils.tv and it looks like they sold the domain.
Things get interesting
Now I see the buyer is the brand protection company CSC Corporate Domains. So now I start checking other team names of NHL companies and it looks like CSC has been buying them up, Coyotes.tv, Islanders.tv who is showing a launch countdown ticker on the website. A lot of NHL team names were owned by Ben Van Dyk one of the biggest .tv investors on the planet. Ben runs Farm.tv and has quite a collection of .tv names. Ben looks to have sold these quietly to CSC, other names I checked included Stanley Cup Champions, Blackhawks.tv.
I mentioned Bruins earlier, I like it because I like the UCLA Bruins and the Boston Bruins, it was a name I never did anything with, and forgot about actually. I see after I dropped it someone else has since dropped it. In September it was hand regged again, not by CSC or a domain investor, but Major League Baseball. There is no team mascot in MLB that is known as the Bruins, I can only speculate perhaps a minor league team. It does not make much sense for MLB to register the domain name Bruins.tv.
If you own a team mascot name make sure you do your homework as it could mean a nice payday. CSC has not acquired all the NHL teams, some are just for sale, like Sharks.tv which Sedo shows 4 offers previously made. Mike Berkens owns one with Wild.tv, I am sure he did not acquire it for the NHL team in Minnesota but CSC may come with an offer.