Domain Name Wire has had 90 comments on the topic, commenters include the likes of Frank Schilling, Michael Castello and many more. The comments show how everyone looks at domain investing in a different light. Some want to own names they can get in and out of day or night, 365 days a week. Not many domains fit that definition. I own some names in alt extensions that I like very much, but I can’t find buyers willing to offer me something decent for those names at 3 a.m. on a Wednesday. The four letter .com domains that I own afford that opportunity. Now of course the offers are not going to be in the amounts the perfect end user would offer, but that is part of the business.
Several domain owners own zero “liquid domains” and find themselves very frustrated. Someone said well every name has a liquid value, just put it up for auction no reserve and there you go. That is true in one sense but the bigger reality is that a lot of those names have zero liquid value. That auction would result in zero dollars coming back.
Theo made the point in his article and comments that you need to be prepared to take a loss, that is true a lot of the time. It is those that equate liquid with profit that are off in their thinking. The 5N.com you own is liquid compared to BlueWagon.com, but you may not get what you paid for the name especially if purchased at auction in a heated battle for the domain.
Here was a good back and forth between Theo and Frank Schilling: