Apparently the people around Tom Brady were talking to Tom about acquiring the domain name TB12.com. TB12 is Tom’s brand he runs a sports therapy center under the name. Now I have been working on an article on the LLNN.com naming convention, it is something I have just started playing around with.
A little about TB12:
The TB12 Sports Therapy Center was created to bring Tom Brady’s method of training to athletes who aspire to be the best they can be, at every age. The TB12 Method is a proven approach to help people reach and maintain their peak levels of performance. Developed by Brady and his body coach, Alex Guerrero, their revolutionary approaches to wellness in the areas of nutrition and supplementation, as well as physical and mental fitness training, have helped athletes maximize their potential and maintain peak performance levels for more than a decade.
TB12 Sports Therapy Center is open to the public – professional and amateur athletes of all ages, as well as individuals seeking to improve their health and well being.
So with Tom Brady and the NFL looking to come to some resolution as ordered by a judge, there was a big email dump that Deadspin went through, One of them dealt with of all things a domain name.
From the Deadspin article:
And, then, sometimes, you have to pay for it. Here’s a snippet of what was a long email chain between Brady and his businesspeople with regard to his acquiring the domain TB12.com, with some deception involved. (It appears their plan failed.)
From: Jeff Surette
To: Tom Brady Alex Guerrero
Sent: February 26, 2015 4:59:00 AM PST
It’s interesting — someone’s owned the TB12.com domain for 13 years, so it’s possible that they’re not a squatter and just like the “TB12” name, which is probably a better situation for us. Last week Tony suggested that — if we did want to try to buy TB12.com — we should do everything possible to conceal the real identity of the buyer. Apparently he’s gotten good deals in the past by having interns convince squatters that they’re doing school projects, etc. It’s worth doing whatever we can, I suppose. Anyway, here’s the status of the most relevant domain names I could come up with. Let me know if there are others that you think I should check. Anything in red is owned by someone else, anything in green by us / RKK. Given that these cost $10/year to register, I’d recommend that we lock up all / most these available names.
To top things off it looks like the owner of TB12.com, Wilfred Smith is pointing TB12.com at the Deadspin article. The past screenshots show blog posts under Technology By Twelve.