New York Times covers .tv with the recent Twitch.tv sale.
Noam Cohen wrote a piece about .tv and he emailed me for some comments on the story which unfortunately went to my spam folder and I did not see until after his deadline, never the less it is a good piece that Noam wrote on the .tv extension.
Noam talked about the Twitch.tv purchase by Amazon for over $1billion, he touched on the history of the extension and even got a quote from Lou Kerner the man who was running the DOT TV Corp before their sale to Verisign.
“The original vision upon which DotTV was founded is coming true before our eyes,” Mr. Kerner said. “It’s just taken longer than we thought, but it could be even bigger than we thought.”
From the article:
There are several examples of major organizations that rely on the .tv domain as the home for video content. Among the most prominent is MLB.tv; the address has been the home for baseball’s paid streaming video offerings dating back 12 years, when the service streamed a Texas Rangers-New York Yankees game to 30,000 fans. FYI.tv streams programming for a newly branded cable channel owned by A&E Networks. Another recognizable brand is Redbull.tv, a web video enterprise owned by the beverage company that streams extreme sports and live entertainment.
Small businesses are also seeing the benefits to .tv. Harry Calbom, who eight years ago helped start a video production company, recently decided to re-brand his company and described how hard it was to find a new name, in part because it was hard to find a suitable website address.
“That’s been the problem to brand yourself the way you want to brand yourself,” he said, adding that “in this market investors have bought up all the names.”
They chose Society, and made inquiries about buying Society.com, and the owner “wouldn’t even quote a price, weren’t interested selling,” though Mr. Calbom said he assumed the price would have been in the mid-six figures. The company bought society.tv for $15,000, he said, “and the nice thing about .tv, it does say something.”
Cohen also spoke to the owner of Twitch.com who said prior to the launch of Twitch.tv he had little traffic and now receives 40,000 uniques a day.
Now, he routinely gets 40,000 unique visitors a day for his site, which promotes his music educational apps; on Tuesday, he got 60,000 visitors. Yesterday, he sold 10 apps about Vivaldi’s “Four Seasons” at $5.99 each.
“I had no master plan,” he said. “But it keeps me in beer money.”
Read the full article here