By: Raymond Hackney
Karen E Klein and Bloomberg/BusinessWeek did an article on the new gtlds a few days ago which answered a question from a small business owner.
Question: I heard that a bunch of new website addresses–besides .com–will become available in 2014. How should a small business like mine take advantage of these new domain names?
There is feedback in the article from Jeremiah Johnston from Sedo along with a few others such as the gentleman behind .build.
From the article:
Commercial builder George Minardos, who has spent several years and more than $1 million securing the rights to sell website addresses using the .build extension, says such objections are short-sighted. “This should be looked at as an updated branding opportunity. Very soon, the name to the right of the dot is going to be as significant as the name to the left of the dot. The Internet is changing so fast, it’s not smart to be stuck in the old ways.”
Read the full story here
Nice find, Raymond.
It’s actually a pretty balanced article. She did a good job writing it.
We find this misleading information being peddled by many gTld Derivatives marketers such as = . R.E.” But some of the smartest companies, like Google (GOOG) and Amazon (AMZN), are heavily invested in this expansion in a big way.””
This propoganda could not be further from the real strategy truths of why and how these big players will use these gTLD Derivatives for their self serving purposes. Small business owners who swallow this decieving Bluster will be severely hampering their competitiveness, along with building their business foundations on an extension that has no guranteed longevity usage. Dangerous Business Strategy !
Most all the gTLD Derivatives Promoters are using the Strategically superior.COM extension to gain a Strategic Market Penetration advantage. Some of the smartest .COM Franchise holders like Google.com and Amazon.com are participating in gTLDs so as to diffuse Start Up competitors traffic patterns to their dominant .COM Franchise Addresses advantage. We cannot make this any clearer than this.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)