Consistency is Key

By: Raymond Hackney

There are many things essential to being successful in domaining, after we get past having
the financial ability to purchase domains, the one I believe is the most important is consistency.

Domaining is a 365 days a year business, there are auctions on weekends and holidays. There are things going on in every timezone.

Consistency is important because you don’t want to have random luck in finding names and opportunities. If you don’t search names daily but every other day you may miss out on a name that is one you are looking for at a cheap price, or maybe for a development project.

There are times when I have not been and being busy with other things I missed a domain. I focus on certain kinds of names, one of them being domains ending in media. I have always tracked all the llmedia.com names, they are all registered and rarely drop.  Early in the year XLMedia.com dropped and was hand regged, it was sold a couple weeks ago for $6,000. Not bad for a less than a year hold on a hand reg.  I remember not keeping up with my lists and tracking names back then, I had seen XLMedia.com the day after it dropped and was regged, now I don’t know I would have gotten it, but I would have jumped through a lot of hoops to try if I had been doing the usual work I do for those kinds of names.

Of course you get busy and other things can take priority, you may not be able to scan everything but at least you a couple tools to consistently be on top of your favorite niches.

Writing

Consistency plays a key role in other aspects of the business. Take for example blogging. Shane Cultra does a great job with his daily list and one of the key factors, not the only one, but one of them is consistency. He does not miss, readers come to expect that and by being there day in and day out it pays off in the long run.

I know that there have been times that the Daily Sales Recap has been real late, I get people emailing me or texting. Ron Jackson has set the tone from day one with his weekly sales report, back in the early days when nowhere near as many people cared as they do today, Ron never missed and it became something that grew into the must read piece in the domain industry. The DN Journal sales charts do not become as widely quoted if Ron was not committed to consistency.

You also need to be consistent if you are going to take on advertisers, many people start a domain blog and then realize they don’t want to write consistently, that’s fine, but you cannot let others down by taking advertising dollars and then not be consistently writing. Write for x amount of months before taking on direct advertisers.

Consistency on Domain Forums

You never know what is going to show up on a domain forum sales thread, a lot of the times you are frustrated, asking who thinks this is premium ? It can be a boring day in and day out exercise. Then you find a name that someone either needs to move cheap or they don’t know what they own, you pick up a domain for $20 that you sell for $1000 within a week. You need to look everyday to find the gems that could appear on one particular day.

So try to find room daily for at least the names or niches that mean the most to you. Use a free tool like NameCatch.com to do some easy filtering or a paid tool if you have more time and money like FreshDrop.com or Dropping.com.