By: Raymond Hackney
I came across a website called WhatDomain.org, which is a website dedicated to educating the public about the new tlds. They illustrate the Internet as a group of neighborhoods and that there will be many new neighborhoods coming online.
They present these new changes as a bigger and more organized Internet, where individuals can finally get the domain they want.
There is not just one company behind WhatDomain.org, but an organization called "The Domain Name Association"
The mission of the Domain Name Association is to:
- Promote the interest of the domain name industry by advocating
the use, adoption, and expansion of domain names as the primary tool for
users to navigate the Internet. - As an example of our efforts, our first priority is to educate
Internet users around the world about the new generic top-level domains
(gTLDs) that will be released through ICANN's New gTLD Program.
The Internet landscape is changing, and research shows that Internet
users are unaware of these changes and may be confused by new gTLDs. We
are working together to develop educational resources and campaigns to
prepare users for these changes and support the success of these new
top-level domains.
Domain Name Association Interim Board members
Adrian Kinderis (Chair)
CEO, ARI Registry Services
Jeff Eckhaus
Senior Vice President of Corporate Development, Demand Media
Rob Hall
CEO, Momentous
Statton Hammock
VP, Business & Legal Affairs, Registry Operations, United TLD
Job Lawrence
Principal, gTech Ideas & Opportunities, Google
Jon Nevett
Co-Founder and Executive Vice President, Donuts
Elizabeth Sweezey
VP, Policy and External Relations, FairWinds Partners
They did provide a nice looking visual of the domain ecosphere
The entire gtld concept is .Silly, .Flawed and will .Fail