By: Raymond Hackney
Mashable came out with a post yesterday that touts the findings of Aaron Harris of Tutorspree.com.
From the article:
Aaron Harris, the cofounder of Tutorspree, explained in a blog post
that he looked at "the amount of real estate given to true organic
results," by searching "auto mechanic" on Google, from his office in New
York City. Harris analyzed what showed up on his Google search results
page and estimated the how many pixels each part of the page occupied.
Organic search results are results that naturally show up based on the
search terms, rather than advertisements.
He estimated only 13% of the screen actually showed organic search
results. The focus was on the initial top of the screen that displays
without scrolling, which is sometimes called "above the fold" in design.
Harris wrote that the rest of his 13-inch MacBook Air screen was taken
up by Google products: 29% was Adwords, 14% was the navigation bar and 7% was a Google Map with local results.
You can read the full article here
More and more it seems that the Google is using more and more of search for paid listings and their own products. No wonder they hate parked pages.