By: Raymond Hackney
Mashable came out with a post yesterday that touts the findings of Aaron Harris of Tutorspree.com.
From the article:
Aaron Harris, the cofounder of Tutorspree, explained in a blog post
that he looked at "the amount of real estate given to true organic
results," by searching "auto mechanic" on Google, from his office in New
York City. Harris analyzed what showed up on his Google search results
page and estimated the how many pixels each part of the page occupied.
Organic search results are results that naturally show up based on the
search terms, rather than advertisements.He estimated only 13% of the screen actually showed organic search
results. The focus was on the initial top of the screen that displays
without scrolling, which is sometimes called "above the fold" in design.
Harris wrote that the rest of his 13-inch MacBook Air screen was taken
up by Google products: 29% was Adwords, 14% was the navigation bar and 7% was a Google Map with local results.
You can read the full article here
More and more it seems that the Google is using more and more of search for paid listings and their own products. No wonder they hate parked pages.
WalletControl says
July 9, 2013 at 10:37 amGood find, @Raymond Hackney! 🙂
Not just taking up less space, Google is monitoring keystrokes in my url bar – how did it get into my url bar? Plus, Google does lots of processing using my bandwidth – Google search operates real slow, to me.
Plus, it blocks sites of competitors in the news search. I can’t believe after so many years this is happening, since I switched to Google from Alta Vista – skipping Yahoo! – and never looked back, but I have to split my searches with Bing if I want to get any real research done!
todd says
July 9, 2013 at 5:35 pmWell its becoming more and more obvious that EMD’s are less and less useful. It’s a Google world and in the not so far future your online purchase receipt will say “Thank You for your purchase, Google Inc.” They are going to control everything. I wonder how the CEO of Amazon sleeps at night knowing that the rug can be pulled out from under him at any moment. Amazon has to kick back Google something even though they will never say. Percentage of sales? Clicks? Something!
Kassey says
July 9, 2013 at 11:26 pmThanks Raymond for it. Small guys will be squeezed out and free traffic will be a thing of the past. Big players who can pay will be the one calling the shots.