By: Raymond Hackney
Bob Mountain is senior vice president of business development at Namemedia. He was interviewed about new tlds and mentioned that he thought that .Menu will be a home run, he also states in the interview below that he thinks that .pw has done very well as an entry level .pro.
Why there would be a need for an entry level .pro is something I don't understand. Dot Pro would certainly love all the registrations it can get, it does not need a minor league system such as a rebranded cctld.
Mountain does think it will be hard for the broad based extensions like .web. I think there are more people enthused about .web than there are about .menu. That will be the beauty and the beast of this new tld program, a lot of different opinions, with success and failure have many definitions.
Of course all these companies want some piece of the pie, Mountain goes on later in the interview to talk about their big initiative to help new tlds with their pricing strategy. I hear a lot of friends of mine say these new tlds are all a waste of time, why are these companies getting involved in this crap ?
The answer is there is just too much money on the table not to get involved.
What is the appeal of dot menu ?
They are sellin turd here.
Great find RH, it’s interesting to see how people involved in the program think.
Most new gTLDs, just like domains, are good ideas in their most basic form.
However, usage and thus popularity will be the differentiator.
Talking about .menu domains specifically, they would need to compete with existing restaurant / catering company sites, but it could easily be a an extremely targeted and low cost marketing tool too.