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Domain Investing Stats and Tips

10 Secrets To Sell Your Website at a Premium

April 3, 2013 by Raymond Hackney

By: RH

Justin Cooke wrote a blog piece on Flippa explaining how he sells on the platform.

Cooke wrote: "Today I want to share with you some of the best tips and tactics
we’ve used to sell hundreds of sites and bring in just under $200K in
site sales for 2012 via Flippa.

A site valued at $500 isn’t going to sell for 5-figures no matter
what tactics you use. Having said that, the methods below have helped us
consistently outsell our competitors at prices nearly double what
they’re doing."

#1 Be Descriptive

Many unsuccessful auctions on Flippa have very little information in the description. From a buyer’s perspective, if you’re not willing to go into some detail about your site it’s usually a bad sign.

You need to have a high-level summary or overview at the top of the auction copy and then use the rest of the description to dig into the details. Use headers to break up the blocks of text and point directly to the various sections in your auction copy.

Read the whole article to see tips 2 through 10 on the following topics

#2 Attention To Detail
#3 Transparency As A Differentiator
#4 Stop Overselling
#5 Build History And Trust
#6 Pricing Strategy
#7 Bidding Strategy
#8 Don’t Sell Short During “The Dip”
#9 Promote Outside Of Flippa
#10 Auction Comments

Disclosure: Flippa is an advertiser on Hybrid Domainer

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Filed Under: Flippa, Website flipping

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

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