Nathalie Lussier wrote a nice piece on Forbes today about 5 common mistakes that many webmasters make and how it may be costing the site customers.
Lussier detailed 5 mistakes, the first being:
1. Designing for the “Cool” Factor
You want your startup to stand out from all the others out there, so
you design your logo and your site with lots of flair. Figuring that a
flashy design will stick in people’s minds, you forgo clarity.
While people may think your site looks good, they won’t remember what
your service or product is all about. They might not even grasp your
concept while they’re on your site, causing them to hit their back
button or move on without a second thought.
Read the rest of the article on Forbes
*tip of the cap to Daina Linton"