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Domain Investing Stats and Tips

Fresh Direct lets domain expire

December 27, 2012 by Raymond Hackney

By:RH

Fresh Direct Website Down For Hours

FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next-day delivery to most of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Fairfield County, Hoboken, New Jersey, Philadelphia and Jersey City, New Jersey.

The company was founded by Joe Fedele and Jason Ackerman. FreshDirect custom-prepares groceries and meals for its customers, a manufacturing practice called Just In Time that reduces waste and improves quality and freshness.

The company website was down on Christmas and the company was getting tweets and other messages from customers who were not sure what was going on.

The company made a statement on Wednesday, “Yesterday there was a renewal issue with our domain name,” said an
official statement released by FreshDirect early this afternoon. “This
issue has been fixed but several ISP’s are still in the process of
refreshing their servers. Many customers already have site access back
and the rest should have it back within the next few hours.”

The story was even covered by the Wall Stree Journal. Companies need to have someone that domain names fall under their job title, they need to be giving the domains and website a daily review to make sure everything is running properly.

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Filed Under: Domaining 101

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

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