Corey Eridon over at Hubspot wrote a very good article entitled, "Does Google Hate Small Businesses ?
The article is very detailed and looks at the following areas:
- Why you just may have to use Google + in your marketing efforts
- Google Reviews
- Algorithms and SEO
- Why you don't have to use Adwords
- Focusing on quality content
Eridon also is balanced in the article and writes about where Google has helped small business.
From the article:
It's not all bad, though. Google has certainly made some things way easier for small business marketers. I didn't want to end on a doom and gloom note, so here are some reasons why SMB marketers can still be excited about Google despite the difficulties we just talked about.
Google's Still Way Cheaper Than a LOT of Other Stuff
You'll encounter stumbling blocks with Google. You may not be using it to its full potential. You might even outright screw up. But Google is still helping businesses — yes, small ones, too — get found easily and for very little monetary investment. And they've made it even better in the past couple of years by integrating social media into search — another marketing channel that has big results for few (or no) dollars. In fact, take a look at how cost efficient SEO ranked as a lead gen channel in our 2012 State of Inbound Marketing report: