The sales pitch went like this: Better Travel Guide – $40K in 7 Months – ZERO Work ! – 2 Million Uniques/Month.
These types of headlines that there is no work to make $40,000 in less than a year always make you wonder. Of course there was work.
The owner did map out the gameplan for the site in the listing:
BetterTravelGuide.com it is a travel related website with travel stories and hotel listings.
I started the website in April this year with the sole purpose of
testing the Agoda Partner program (http://partners.agoda.com/).
The Agoda principle is simple: you direct people from your website
interested in booking a hotel to them and you receive a commission of a
booking made within 60 days.
In short, here it is right from the beginning:
- -Bought a Domain and setup website
- -Hired a designer for the theme
- -Outsourced travel stories
- -Outsourced hotel listings
- -Registered for the Agoda Partner Program
- -Got accepted without problems
- -Added the affiliate links
- -Started advertising the website
- -Optimized advertising
- -Got 500% ROI and $40K in less than 7 months
Sounds easy right? Well it wasn't THAT easy:)
I didn't want to rely on search engines for traffic since I knew that
ranking for travel related topics is not easy and will take lots of
efforts and time, so I didn't even considered that. Instead I chose to
find an advertising method that will do the trick.
I've tested a couple ad networks and advertised on a couple of websites until I found the solution that worked like a charm.
The key: The right ad network, the right ads, the right landing pages. The result: 500% ROI
For the last 6 months all I did was to make sure my advertising
campaign doesn't run out of funds. Outside of that I did absolutely
nothing. It is completely hands free!
On average I spend $1K/month on advertising. This sends ~2M visitors/month to the site.
I always like to read the comments on any website sale on Flippa. There were a lot of good questions in this listing and to be fair the owner answered every prospective buyer.
One question was how the owner was able to generate this much traffic on $1000 a month ad spend.
The commenter said: I think you need to give us a bit more information regarding how you
drive traffic to your site. With 2.1M Unique hits each month and you
shelling out about $1000 USD for this traffic, you are spending 1 dollar
for each 2100 unique visitors, this is not normal…. at all. Comparing
the results you are receiving to a legitimate and well known program
such as Adwords, begs the obvious question of how on earth are you doing
this, as not even the most productive blackhat methods will achieve
this kind of result, let alone the conversion rate you have. It simply
does not add up. I cant imagine anyone spending 22K+ on your site
without a descent understanding of how you are doing this, the risk is
off the charts!
There were 24 bids with the website selling for the buy it now of $80,000.