With the upcoming NBA season, Forbes did a piece on the Brooklyn Nets and Nets.com
From the article:
The 2012-13 National Basketball Association (NBA) season will tip-off on
October 30, 2012, and a main topic of discussion leading up to the
beginning of play has been the arrival of a team in Brooklyn – the Brooklyn Nets. The team that was formerly the New Jersey Nets has
brand new black-and-white uniforms, higher expectations than years past
and a lot of buzz going into its first regular season game on November 1
against the New York Knicks at the beautiful Barclays Center in
Brooklyn, NY. But while the team has a gorgeous new home and fanfare
galore, it does not own the website Nets.com, which is shocking in today’s day-and-age.
When it comes to valuing the domain the article said:
According to Tim Evans, President of Athlete Web Design, the
Brooklyn Nets website has approximately 3,300 pages indexed in Google,
which means the team loses a potential visitor diving into multiple
pages of its official site every time a fan goes to Nets.com and does
not find what he/she is looking for.
In Evans’ opinion, the domain name Nets.com is worth at least $250,000.
”If you look at the long-term ownership value of this domain name
years into the future, a 6-figure price would be a drop in the bucket
for the NBA and the Nets,” explains Evans. ”Compare that to how much
the 12th man at the end of the bench is earning. Owning the Nets.com
domain name for the next 10+ years will probably add millions of dollars
in revenue through sales of apparel, ticket sales, branding, etc.”
Screenshot of the current nets.com website