As mobile usage grows more and more daily its important to keep up with trends in traffic and how people are using their mobile phone. A smaller developer may not have the resources to have a mobile site that runs like a big ecommerce retailer.
Not having your ecommerce site properly handle your customers needs can result in lost sales. Monetate has put together a piece on mobile ecommerce trends.
The infographic gives insight into customer behavior and shows what consumers are interested in when they come to your mobile site.