By : RH
For those who spend time building links for their developed websites they know that quality, natural links are what counts. Search Engine Watch wrote an article that looks how Google is deindexing sites with un-natural links.
From the article:
The theory I think holds the most water is Frank Watson’s, who contributed to this article. It does seem that this round of penalizations and deindexing incidents is the result of Google’s sniffing out large quantities of unnatural anchor text alone.
For example, an unnatural link profile for a flower shop might look like: 1,000 links with the brand name as the anchor text; 3,500 links using “buy flowers online”; 5,000 links using “order flowers online,” etc. You would expect more links to use the brand name as anchor text; large quantities of links using very specific, high search volume terms, even more than the name of the business, could be a red flag. This is the kind of profile that might signal a stinker to Google.
Read the whole article on Google and un-natural links