Each week a lot of people read the weekly sales report on DN Journal. Those new to the business see this as the page of dreams, where some names they can't even imagine anyone registered, sold for a few thousand dollars. Every week there are plenty of names in the $1000 to $5000 range that don't always make sense. Names with multi hyphens or names half in one language and then after the hyphen there is another language. Last week Onlinecasino-deutschland.de was a perfect example of this.
While so many want to point out the opportunity in domains, which there is a lot of that. There is also a lot of failure, from hand regging names that are bad, over paying for names in auction against one of the big guys because that somehow is taken as a win on its own, (its not) to regging tm typos that don't get a lot of traffic but may get a udrp.
Many are quick to point out the risks of new extensions but don't mention the hundreds of millions lost in .com. There are only so many good domains in any extension and that includes .com. With 100 million .com names registered, many just plain suck. There is risk in all extensions.
- You need to stick to your defined budget as a small to mid sized domainer.
- Stay away from TM names
- Stick to what you think a domain is worth in auction, avoid getting into bidding frenzy
- Remember only a small minute fraction of all domains registered ever sell for $100 plus
- Know why you are registering names and stick to your gameplan
Best of luck to everyone