The sale of Republic.com took place back at the end of September. The domain was purchased by fashion retailer Republic. They were using the domain republic.co.uk.
Today the online magazine RetailGazette.co.uk covered the sale and asked the company why they felt the need to get the .com. They also give Sedo some mention in the article.
Taken from the article :
Jo Molineux, Head of Multichannel at Republic, said: “We are aware that our consumers are digital natives, so we want to do everything we can to increase our web traffic, which is why we are thrilled to have a comprehensive domain name strategy.
“Acquiring these two key top level domains will be critical to the success and contribute directly to increased sales. With Sedo’s help, purchasing the domains themselves was relatively quick and easy.”
