After pursuing the Internet domain name CouponCodes.com for the past three years, Austin-based Vertive LLC, which runs online coupon websites, has purchased it.
Vertive acquired CouponCodes.com, which wasn't an active website, for an undisclosed price. Today , Vertive will launch the site with coupon codes and other discounts from 2,500 merchants. Users type in the name of a store, such Kohl's or Home Depot, and up pops a list of online coupon codes, such as free shipping or 15 percent off a purchase.
"Coupon codes are what people are looking for now when they're shopping online, so we see this as a premium domain," said Steve Schaffer, Vertive founder and CEO. Schaffer said it's unclear who owned the name previously.
"Buying domain names is a complex process because you often don't know who owns them, so trying to make contact and have a discussion takes time," Schaffer said. "In this case, the owners decided to run a mini-auction, and we got it."
Founded in 2004, Vertive also operates Offers.com, which provides more than 15,000 discounts, coupon codes, free trials and other retail offers from 3,000 online stores and companies.
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