In an article in the Vancouver Sun that talks about businesses protecting their brand in .xxx. The article also mentioned that many feel they are being black mailed. It also mentioned that organizations like the Red Cross and IOC will not have to pay for their tm to be blocked.
The article ended with Peta. People for the Ethical Treatment of Animals also signed up. However, instead of blocking its name,said PETA spokeswoman Lindsay Rajt, the organization will launch peta.xxx as a pornography site that draws attention to the plight of animals.