BtoBonline.com has come out with article about the debate between marketers on the new gtlds.
Although most marketers have declined to comment publicly about their intentions, a handful, including Canon Inc. and Hitachi have disclosed preliminary plans to use top-level domains; Canon will use .canon, and Hitatchi will use .hitachi.
Behind the scenes, other marketers are exploring their options. Melbourne IT Digital Brand Services, a domain name management company, said it has been in touch with about 200 global brands that are contemplating various strategies with .brand domain names. The company said about 35% of these companies are b2b marketers.
Read the whole story HERE
