Back in the day if you owned a premium .tv like say one I owned Six.tv it was $500 as a premium but then $500 each year after that. In 2010 that changed when Verisign made new premium names a one time premium but then standard renewal.
I have written a few times about all the new gtld premium pricing and wondering if inside Verisign they were saying “WTF”. They took a lot of complaints and criticism for the premium renewal price on domains that were premium names.
As Jim from Legacy pointed out in the comments this is only for new premium names or if you are trying to catch a dropping name. If you have one time premium names you are fine and will pay just the standard renewal.
Verisign updated their .TV page July 29
Premium .TV Domain Names
“Premium .TV Domain Name(s)” are .tv Domain Name(s) that have been designated as having non-standard pricing, which may vary per .tv Domain Name and may include .tv Domain Names that are generic or common words, as well as certain one-to three-character combinations. Verisign offers Registrars that execute the Premium .tv Amendment with Verisign, the ability to offer Premium .TV Domain Names (“Premium .TV Domain Name Registrars”). For those Registrars offering Premium .TV Domain Names, Verisign will publish a report each day available via FTP site and Verisign’s web interface for download that provides the Fees set by Verisign for each Premium .TV Domain Name1. The renewal fees for certain Premium .TV Domain Names may be different than the standard Total Renewal Cost for other Domain Names (“Non-Standard Premium .TV Renewal Fee”).
We were not permitted to sell premium TV’s with premium renewals until last week when the premium policy for TV’s changed. This is the first time that I have seen or dealt with any TV’s that have a premium renewal rate on them. All of the premiums that you have purchased with us, were premium registrations with standard renewal rates. There are premium TV’s that Verisign has stated have a premium renewal. I would advise that when making purchases or backorders to check the renewal rate when you are completing the search to ensure that the domain has either a standard renewal rate or a premium renewal rate.Let me know if you have any other questions.
I kept saying there was no way Verisign was going to see domain investors happily pay Donuts and other registries premium renewals and not feel shorted. They had to be like, “Hey, we invented this game”
So make sure you understand what you are registering.
Thanks new gtlds for reversing something it took years to finally get accomplished.