By: Raymond Hackney
I was having a conversation with a friend who is a domainer and he was going on about the new tlds. He was talking about the usual stuff that they are a waste of money, will only bring about confusion and no one wants them. That is a lot of the conversations that take place online as well with the new tlds.
I had mentioned that in talking with six or seven registrars that was where a lot of their focus was, on the new tlds. I had spoken to a few last year about some different ideas that were not related to new tlds, when I was checking in to see where they stood on those ideas earlier in the year, each answer was the same. They had to put those ideas on the back burner while ramping up for the new tlds.
My friend thought these registrars were in his word "despicable" because they know these extensions are going to fail and they will never run one of their own projects on one of them. He then turned the conversation to where I had the most interest, Blogs. He said I bet you and all these other bloggers can't wait for the advertising money that will come in from all these new extensions. He went on to say that bloggers that take advertising money from these new extensions are a fraud if they don't believe in the new extensions. He pointed out that as an example right now some blogs are taking money to advertise .pw on their website and they would never register one, so there is no truth in advertising on their website.
I said that I cannot and will not speak for other people and their advertising relationships, I would say something if someone was advertising malware or spam or something harmful. He replied that .pw was something harmful. I don't share that opinion, an extension is an extension and everyone is trying to make money with domains not just domainers. Registries will look to rebrand if they can make more money, we as domainers have to read between the lines and understand what they are doing.
I said to my friend that its natural a new tld wants to advertise and reach an audience, I think that just so long as a blog discloses its relationships its above board.
I know that because of this I am going to make sure that our disclosure page is updated with more specific info.
So please feel free to weigh in with your own comments here, should someone advertising a new tld have to be actively registering names in that tld ? If not do you feel that is false advertising ?