Infinity Ventures is a Japanese venture capital firm, they announced that along with e.ventures they would rebrand to Headline.
They secured the .com domain name Headline.com which was registered back in 1995. It looks like the name was owned by a Hong Kong registrant Galaxy Link Ltd.
In a lengthy blog post about the rebrand, they wrote:
Our industry never stops changing and we asked the people who knew us best where we could improve. The resounding consensus was that we needed the “glue” of a brand to tie together our global offices, strategies, and people. We needed our internal thoughtfulness and uniqueness to match our external image. As it turned out, brand does matter!
Many people told us that no company would ever change its name if it was successful. But during the branding process with our partners’ voices around the globe, it became very clear that we needed not just a new look, but also a new name that would be timeless, memorable, and representative of our philosophy for decades to come. Over the years, we’ve committed to founders as they’ve risen the ranks and taken the spotlight. The name “Headline” is meant to recognize these people and their stories, while symbolizing our dedication to helping them leave their mark.
You can read the full story on Headline.com
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