LiveWell.com was one of the 200,000 names GoDaddy purchased from Marchex back in April of 2015. A few months later LiveWell.com was acquired by Live Well Financial.
Here was a blurb from RichmondBizSense.com:
Richmond, VA – Live Well Financial is excited to report the relaunch of their website on a new website domain, LiveWell.com. The shorter, branded name will be used throughout their marketing materials and communication channels. The company acquired the new domain name to make it easier for their customers to find them online.
But now the company is out of business, ReverseMortgageDaily.com published an article last month. Here is a blurb from the article which is worth reading in it’s entirety.
According to data from April – the last full month that Live Well was in operation – the company had placed number 7 on Reverse Market Insight’s list of the top 100 reverse mortgage lenders for the month, though the company only originated just over half the amount of loans it did compared with the same point in 2018, 350 versus 605.
On Thursday May 2, however, Live Well’s employees were informed by company management that the company would be ceasing operations entirely the next day. Employees were given no advance notice that the closure would be taking place, which would eventually lead to the first of multiple lawsuits that would arise out of the situation.
LiveWell.com expired and the expired domain auction closed at $53,100 on Sunday.
So you have to wonder if a bankruptcy trustee will come a calling on GoDaddy and look to clawback that $53,100.
There is something extremely fishy going on with Godaddy auctions. I understand the end user may pay up for this one, but it’s the competing bids that are suspicious, as if someone on the inside is pushing it all the way. I don’t trust the platform at and have seen many auctions unpaid and then it being offered to even the 4th or 5th highest bidder. Smoke and mirrors – I am very wary of Godaddy and their ethics.