Such unfriendly words were given to Jack Ma in the early days of Alibaba, and the words referred to the name “ali baba”. Nevertheless, the name went on to become one of the most recognizable brands in the world. What about a domain you just made up and registered for $10? At the Israeli Innovation […]
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About Kassey Lee
Startup founders, is your domain matching your brand?
A domain marks your presence in the digital world – a global one indeed. Yet, in my daily news reading, I come across startup after startup with the domain-matching-brand issue. So, it’s time to check your domain and see if it is correctly named. Your domain is the address of your store in the digital […]
Continue ReadingA basic domain strategy every ceo should have
Today, every startup has a chance to become a global brand. The very nature of the internet enables you to easily connect with creators, manufacturers, financiers, shippers, and customers across the world. What you need is a good domain strategy, and this strategy should include the following elements. Domain name must match brand name Consumers […]
Continue ReadingIt’s a two-way street when it comes to the Chinese domain market
Many investors may see China only as a buyer for expensive .com domains. However, the days are coming when you’ll hear more and more about Chinese owners selling domains to buyers outside China. A recent news story I read is an indication of what is to come. Last month, the domain Viafintech.com was sold by […]
Continue ReadingWebsites translating numeric domains to Pinyin?
Recently I read that a domain investor was looking for a website which can translate a number to Pinyin. If possible, he would also like the website to provide English description. Such service would be tremendously helpful to investors when acquiring numeric domains. Unfortunately, I don’t know if such website exists. In fact, numbers have […]
Continue ReadingDomain upgrade is the name of the game in China
The domain behavior in corporate China is quite similar to what we see in the west. Companies like to upgrade to shorter domains for a variety of reasons: such as better name, prestige, publicity, or going global. Let’s look at some examples. VIPshop.com is obviously not a top-notch domain for an ecommerce platform which is […]
Continue ReadingThere is only one domain but many brands including one from China need it
It’s exciting news in the domain industry. Recently Eko.com was sold for a whopping $1.5 million to become the 3rd largest publicly reported domain sale of the year. This sale illustrates a tough issue faced by startups around the world aspiring to become global players. The new owner is USA-based media technology startup Eko. The […]
Continue ReadingI’m puzzled by the prices of numeric domains
Travis at DSAD provides a good service by reporting domain auction prices daily. By using dotDB and Google search, I can roughly understand why specific domains are sold for the prices. The only exception is long numeric domains. For example, Travis reported a few days ago that 703888.com was sold for $4,600. dotDB gives 33 […]
Continue ReadingCorporate China loves .com
I enjoy studying domains used by Chinese companies. The reason is very simple. As China grows to become the largest economy in the world, corporate demand for domains will increase. Knowing what domains are sought after will be very useful when selling domains to China. Baidu is a valuable tool. It helps me understand domains […]
Continue ReadingZB.com and its domain implication in corporate China
LL (letter-letter) .com domains are made for China. They are prestigious, short, and easy to remember. Most importantly, they “speak” both Chinese and English. In 2017, serial entrepreneur Will Hua (花松秀) launched Zhong Bi (中币=China Currency) as a cryptocurrency exchange now based in Hong Kong. Zhong Bi rose within a very short time to be […]
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