I first interviewed Doron back in 2016. Efty has grown by leaps and bounds since then so I wanted to talk to him about the new Efty Pay, releasing sales data, and what’s coming in 2025.
Q1) Now that Efty Pay has been live for a bit, is the service meeting your expectations?
Yes. I am most impressed with how fast and scalable the solution we’ve built is. The vast majority of transactions are completed within one business day, including the payout to the seller.
Since we rolled out the Buy-it-now functionality for Efty Pay across the entire Efty ecosystem, we’ve seen a massive uptick in sales and are processing transactions both big and small on a daily basis. The average sales price so far is $7,088, which is also a testament that buyers trust our service for high-value purchases.
Q2) You have 4 pricing options at Efty, Basic, Growth, Professional and Professional Plus. Which one is the most popular?
Our Growth plan has always been the most popular.
Q3) Do you expect to ever publish a monthly sales report, where you could highlight the top sales from those using Efty each month?
It would be great for marketing, but sharing customer data is not part of our DNA at Efty. However, we encourage sellers to share their success with Efty Investor and Efty Pay with the industry. Everybody loves celebrating a sale!
We do plan on sharing some aggregated data in the future that will help sellers to craft strategies and spot market trends .
Q4) You are 11 years old now, what have you found to be the most challenging part of running Efty?
We’ve come a long way with Efty, and part of our success is adapting and not being afraid to change course over time. The biggest challenges always come with success.
Once large portfolios move in and bring their traffic, the bots, spammers, and DDoS attacks will follow along with them, and you will spend lots of time, resources, and money scaling the service and ensuring things keep running smoothly and securely.
A big win for us was bringing on Patrick Kosterman as CTO to help us with these challenges and ensure Efty Pay uses first-in-class security and scalable solutions.
Q5) There are more choices coming to the marketplace it seems every week in 2024. Why should a domain investor use Efty?
There’s a reason many of the world’s most valuable domain name portfolios are with Efty. Efty Investor is the only aftermarket solution that gives you complete access to customer data.
So, when a buyer inquires about one of your domain names, you have all the information needed to research the opportunity, identify the buyer, and then maximize the deal size through negotiation.
Then there’s our commission, or lack of commission if you decide to self-broker your domain names.
Then there’s choice: Efty Investor is the most customizable solution in the marketplace for those who want to use their own For-Sale landing pages or custom Marketplace.
And for those needing help, we have been doing a consistently good job of supporting our customers for over a decade.
With the launch of Efty Pay, we’re combining all of the above with a fast, friction less, and secure domain name transfer engine.
We’re confident that our Efty Pay technology and level of support will be the golden standard for transactions within the Aftermarket over time.
Q6) Can you tell us any new features that you hope to offer in 2025?
There will be big news about the Efty.com marketplace soon. Efty Pay has a public roadmap that includes more payment methods, LTO, our partner API, and a way to negotiate leads and inquiries directly from within Efty Pay.
Q7) Back to Efty Pay, you have a partner program. Can anyone running their own personal marketplace sign up to use Efty Pay for their sales?
Yes they can, once our partner API is open to the public, which is very soon. Anyone interested can email me at doron@efty.com, and I will contact them when the API launches in the coming weeks.
Thank you for your time Doron
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Thanks for posting I have not looked at efty in years I might have to give them a try.
There is only one small correction to this article…
Saw.com also gives you all the buyer information plus a bunch of tracking tools to investigate the possible buyer. Unlike Efty however they do charge a 9% commission but because you have the client info you have the option of taking the sale off platform. The 9% is to use the SAW payment platform.
If I remember correctly Efty Pay charges around 5% making these two platforms the most DOMAINER friendly.
The new DomainEasy charges 0% for self brokered but that appears to be just an opening offer and will probably change soon. There is a compromise because you get little to no buyer information.
Does Saw give you as much data as Efty?
Will there be any Black Friday specials at Efty with a discount off of subscription prices?
I do not know Roger but I will ask Doron.
I have been using Efty.com for many years, I pay a monthly fee to have the best. Here you will see what Efty charges in commission https://support.efty.com/article/25-what-is-the-commission-fee-you-charge-for-domain-sales
Year 2021 Efty and Saw Domain Broker announce an agreement for domains on Efty if the seller receives an offer Saw Brokers negotiate with the buyer and charge 15% commission Saw Brokers
I have an account on Saw Marketplace and to sell domains I choose the 15% commission so that Saw Brokers negotiate the sales better with potential buyers, there is a 9% Commission if it goes better for you.
Send an email to Doron Veermat and he will respond with the same usual politeness.