Licking.com sold today at Sedo for $6,497. The domain name sold back in 2009 for $16,000 at Moniker. What about domain values always going up? That crowd needs to realize sometimes people overpay the first time a name sells. And sometimes a fad fades.
The domain name was just parked it seems. Archive.org showed no website development. Licking.com was registered in 1999. It was registered with a registrar from the Czech Republic.
DotDB.com shows “licking” registered in 25 extensions.
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Why did it sell for that cheap? Simple. It was an auction with a low reserve. That’s the kiss of death for a domain name. NEVER fall for the line, “Put a low reserve to get the bidding going!”
That auction marketing strategy worked – in 2007.
Today, it’s the fastest way to get screwed.
Online appraisals always lowball names and even Atom.com has Licking.com appraised for 14K.