Michael Santiago published a really cool story on the power of domain names and his journey from i-newswire.com to newswire.com. Michael started out by saying the one thing he has learned in his 26 years of business was “A premium domain has the potential to make you and your company a lot of money.”
I am obviously not going to post the full article here, so I will just add one point from the article:
The Game Changer: Upgrading to Newswire.com
In February 2015, we acquired Newswire.com. We finally got rid of the “i” in I-Newswire.com. We’d done it. The best domain name for our business was ours. We were really excited.
The business grew rapidly from the time we switched to Newswire.com and revenue started to rise. We did $891,866 in revenue in 2015.
But something crazy happened the year after. We more than doubled our revenue to $2,407,107.
The article is well worth a read whether you are a domainer or a builder.
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