Andrew Rosener was on the Smart Branding podcast, Digital Real Estate and The Power of Domains. You can listen to the podcast here.
Short overview
In our conversation, Andrew shares his journey and insights into the world of domain names. He recounts how he first learned about domains in the mid-90s, when he started acquiring various ones related to his interests, hoping to develop and monetise them in the future. Recognising the value of owning domain names, Andrew realised that every business niche would eventually require domains that aligned with their brand or offerings.We go over his career journey in sales and how it led him back to domains, in a pretty unpredictable way. We talk about how Andrew successfully started his own business, MediaOptions, venturing into brokering domain names for others and filling a void in the market at that time. He emphasised domains’ significant value, ranging from increased conversion and clickthrough rates to enhanced customer and employee retention.
We discuss exact brand match domains and what makes them a highly valuable digital asset, serving as the commercial real estate of the digital economy.
