Many times the discussion about companies in the industry centers on who is most liked or who has the cheapest prices. But what about trust? You might have your feelings change when it comes to favorite, but trust should be the foundation.
To be trusted is a greater compliment than to be loved.George MacDonald
For example your current favorite company might raise prices, sparking a feeling of discontent where you are now angry at them. When it comes to things like security, data protection, access to your funds those center around trust. I think for most those things should rank higher than a renewal price going up thirty cents per domain name.
I was having a conversation with a friend about trust specifically, and it was his words that kinda prompted this article.
He said he realized that the companies he felt he liked the best, were not the companies he trusted the most. For example he had moved away from using Escrow.com for other services that had less stringent KYC and faster transaction times. BUT, interestingly he realized he TRUSTED Escrow.com more than those companies. Looking around at the past few months he is now going back to Escrow.com for anything $5K or higher.
That experience falls in line with what another person told me years back. They did not like GoDaddy because of higher prices, but since GoDaddy was a large public company where they could go through their SEC filings, felt they were held more accountable, he trusted them more than some smaller registrar that he knew little about.
So which companies do you trust the most in the domain industry?