*Article was contributed by Grant Polachek of Squadhelp, TLDinvestors.com received zero compensation for publishing.
It’s no longer news that the aftermath of the 2020 COVID-19 pandemic opened the eyes of brands and Business owners to the importance of having a domain name. With the business sector tilting more to the internet, only brands with powerful domain names were able to stay afloat during the pandemic.
And with the internet being the most sought-after source of information, it’s important that your brand gets on board and takes advantage of the web. How? By coming up with a powerful domain name. Think of this domain name as a real estate property. There are so many properties out there, but we know that the most luxurious are usually the most valuable and sought-after properties. This means that you need to look at the features customers will be most interested in when picking through company names for sale.
Four Key Factors To Consider When Choosing A Domain Name
1. Make Sure The Domain Name Is Brandable
The first vital factor you need to consider when choosing a domain name is how brandable it is. This is because brandability adds a unique appeal to your domain name and draws more customers to it. At the same time, having a domain name with this feature is perfect for entrepreneurs looking to start a brand from scratch because a brandable domain name can grow alongside the brand.
Interestingly, 9 out of 10 customers perform their online business subconsciously, while another 7 out of 10 customers pick based on the brand. Think of brand names like eBay, Facebook, Wattpad, etc. These brands’ names are unique and, at the same time, hardly give off an idea of the business that goes on in the brand, and this arouses interest from your customers. One way to select a brandable domain name is to visit a naming website and go through various company names for sale.
2. Keep It Short
Having a short domain name is the key to developing a name that’ll stick with your customers. Customers find short domain names easy to remember, catchy, and convenient. No customer would like to spend a long time typing out a brand name in the search bar because it can lead to errors like misspellings and so on.
So, ensure your domain name falls within 3 to 12 characters in terms of length if you want your customers to easily identify and remember your brand.
3. Always Aim For The Top-level Domains
This is the finishing touch for any domain name. These top-level domains include extensions like .com and .org, .io, and so on. The .com and .org extensions are the most popular, and despite the rise of new domain extensions, they continue to dominate the popularity charts based on a review by the Domain Name Association.
Other simple but useful domain extensions include the country-coded .co.uk or the fast-rising .co and .io
4. Be Cautious With Keywords
If you must add keywords to your domain name for the sake of highlighting the key purpose of your brand, you should note that this action could make it difficult to customize and brand your domain name, as well as leave your domain name prone to being perceived as generic.
So, while keywords could be useful as an SEO strategy, there are drawbacks that make you think twice about their inclusion as you should.
There are some more tips to note when looking for a domain name. These will help make a foolproof domain name and improve the overall quality of your domain name. They include:
● Avoiding Numbers
● Avoiding hyphens and underscores
● Avoiding misspelled words
Remember that a domain name is one area of your brand identity that can’t be overlooked, and it’s also very important to your brand’s growth.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.