Looking at some recent $50,000 plus domain name sales and how they are being used, I came across three being used as just a domain name redirect.
RCV.com sold for $53,000 at Sedo and it was acquired by Ring Central. They are using the name to redirect to Glip.com. Glip is a team collaboration software, a competitor to companies like Slack.
FactoryOutlet.com sold for $89,999. It was brokered by Grit Brokerage. This domain name redirects to FactoryOutletStore.com. Factory Outlet Store is a consumer electronics retail website dedicated to top brand-name manufacturers and specializes in the categories of GPS, home/office phones, personal care, pet products, and more.
Contactless.com sold for $64,998. This name was brokered by Grit Brokerage. The buyer was Shift4 payments and the domain name redirects to a page on their website.
Factory Outlet might eventually rebrand and drop the store, the other two companies most likely will not. It’s good to see companies pay $50,000 to $90,000 to secure a domain that is not even their main site to enhance their overall brand .
Whether a company is creating a new brand or expanding on theirs, adding a strong domain makes good business sense just from an advertising viewpoint. A print advert in a industry magazine costs about 12k /yr and up, plus creation expenses. It’s difficult to source the effectiveness of your campaigns and at the end of the year, your money is gone. A domain name keeps bringing customers in and appreciating.
How much print material do you digest vs. how many sites do you cycle through? Those names above are a real value at that price level.
Contactless would’ve closed higher on gd auctions