Swetha from DNGear.com has been on quite a tear in 2020. The extension of choice? .XYZ!
12 of the top 15 reported .xyz sales in 2020 have been made by Swetha.
I took some time to ask a few questions on how she got started, and why .xyz?
1) When did you start domain investing?
Swetha) Thanks a lot for this opportunity to reach all the domain investors, Raymond.
I have started domaining since March 2015. I have registered around 600 junk domains in March and April 2015 in GoDaddy. Later on, I was started reading the namepros threads. I came to know what’s brandable domain, why would anyone buy our domain if it’s not good.
2) What was it about .xyz that drew your interest?
Swetha) After spending some time, I came to know that I just missed the boat (.com and other legacy extensions). I have tried to figure out what were the other alternatives would any buyer prefers.
I found these three extensions .XYZ, .co and .io. Among these three I have calculated the renewal costs, registration costs. .XYZ seems reasonable for me. Their renewal price is cheap as compared to other.
I didn’t mean the other one’s doesn’t have any value. Every extension has their unique purpose. .CO and .IO are Country Code TLD’s.
I thought their use could be restricted to that delegated country by the registries if they would like to. Where as .XYZ is a generic TLD.
So anyone from the world could use it. So I started registering .XYZ since 2015. I thought I was right after selling some .xyz domains in 2015.
There are end users who are looking for .XYZ. I have been renewing good domains since then. I built a portfolio of 12000 domains now.
3) Can you share the size of your portfolio and what is the % of .xyz and .com respectively?
Swetha) As of now, I have around 13000 domains, Among them 90% are .xyz. I have only 280 .com domains.
I have been renewing around 6000 domains among them.
4) There have only been 45 reported .xyz sales in 2020, you have 12 of the top 15 that is quite impressive. Were these just inbound sales or do you do any marketing or outbound sales?
Swetha) In 2020, I have sold around 55 domains. All my sales are inbound. I never did outbound.
List of sales in 2020
5) What do domain investors that don’t like .xyz not get about .xyz?
Swetha) In fact, I didn’t want to comment on this.
Everyone has their own perception. Some extensions have been marketed by registries a lot. There are aftermarket auction platforms for some extensions. They have been auctioning lot of names between investors. These are getting reported in sales. What would any investor think after watching those auctions and sales?
.XYZ is targeting only end users. I didn’t see .XYZ registry conducting any auctions since 3 or 4 years. I don’t think they ever contacted any marketplace. I see, Some registries have their shops in marketplaces. But .XYZ don’t. They don’t have even an active account in namepros. So how could we expect all the investors would like or get about .XYZ.
6) Why are other .xyz investors not having as much success in your opinion?
Swetha) I guess some investors are not reporting their sales. And some investors are dropping domains.
We should have patience in domaining. Either it’s a .com or .XYZ we have to wait for the right time to get the right buyer. I just wanted to tell, PLEASE HOLD ONTO YOUR GOOD KEYWORDS.
I am very thankful to NP and all the members.
Thank you for your time Swetha