Jess did a good job of breaking down what this means for small and mid sized businesses. He also threw in a bonus for owners of true premium one word .coms.
Collen wrote: “That the Trademark Office now must allow registration and that these names have been ruled protectable makes a huge advance in their value.”
He also pointed out that Booking.com is not the first of it’s kind.
The Court also points out that the Trademark Office has already allowed “Art.com” for “online retail store services” offering “art prints, original art, [and] art reproductions” and “Dating.com” for, well, I’ll let you guess.
Read the full article on Forbes.