We want short, catchy, memorable! But what about long and sometimes hard to spell?
There was a time when exact match domains were very popular. Many exact match domain names were pretty long.
Google and EMD’s
In 2010 articles started coming out from places like Moz, with titles such as The Problems With Exact Match Domains
There has been some talk of the power of exact match domains recently and more so since Matt Cutts mentioned that Google would be looking into the strength of exact-match domains within the SERP’s.
Exact match only gives you that bonus on exact match. Not a collection of keywords – just that 1 word. And tying your business to 1 keyword can be risky.
In 2012 SEO Roundtable wrote: Google EMD Update: Exact Match Domains No Longer Rank As Well
Google is going after “low quality” exact match domains (EMD) to ensure they do not rank well in the Google search results. Matt said this algorithm update only impacts 0.6% of English-US queries.
Domain Name Sales 25 letters or more
There are 2,205 reported .com sales at Namebio. They total $1.8 million in sales and an average price of $807. Only 5 of the top 30 sales are 2017 or later.
Top 10 sales: