On May 22 I wrote about Lifestyle.com getting a bid of 2,000,000 GBP, ($2,436,480). It looked like there was one offer made and the owner pushed to auction.
A few hours ago it looks like the auction was cancelled and now there is a minimum offer set of 2,000,000 GBP.
Looking at the attention the auction got increased some of the metrics on the Sedo landing page.
Offer Views from 988 to 1,703
Bids from 1 to 104
Watchers from 51 to 55
Traffic from 9,982 to 10,815
Something like this happened last year when a poster at Namepros thought it sold for 3 million.
I have this domain on my watchlist at Sedo because I have been interested in it. Have been for sale for a while with $3million price. Two days ago, I received two notifications within an hour about new bids. When I clicked on the link, the domain was no longer up for sale.
Obviously the offer was accepted. And the two quick bids suggests that maybe the buyer made the first bid, the seller quickly countered, the buyer made another bid which was accepted.
The name is certainly a valuable name and one has to wonder why was it cancelled? What should be demanded for someone to make a seven figure bid in USD, GBP or EUR?