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Domain Investing Stats and Tips

As we enter a new decade it’s time for GoDaddy to fix their aftermarket platform

November 16, 2019 by Raymond Hackney

GoDaddy Auctions

There was a nice back and forth on Twitter Friday night concerning GoDaddy Auctions.

When you go to GoDaddy to use the appraisal tool, if you scroll down you see this:

How does $2,344.00 sound?

That was the average sale price in 2017 for a domain at GoDaddy auctions.

Ready for your piece of the action? Sign up for GoDaddy Auctions. You get access to our massive domains aftermarket, where you can buy and sell domains as often as you like.

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Elliot Silver tweeted this out and pondered how $2,344 could be right?

"How does $2,344.00 sound?

That was the average sale price in 2017 for a domain at GoDaddy auctions." via https://t.co/oRozqiEOzR

I presume there are thousands of auctions a day at @godaddyauctions, many of which sell for under $20. I don't know how this figure is possible.

— Elliot Silver (@DInvesting) November 16, 2019

That makes perfect sense with all the auctions that close from $5 to $12 how could that number be right?

Paul Nicks replied:

Isn't that more like Afternic / aftermarket rather than auctions?

— Elliot Silver (@DInvesting) November 16, 2019

Paul explained further:

those are the primary drivers, but we do get a lot of public sales through GD Auctions platform as well

— Paul Nicks (@PaulENicks) November 16, 2019

After that Konstantinos from OnlineDomain.com weighed in:

Don't you know the GoDaddy aftermarket is called GoDaddy Auctions where all domains for sale are in a perpetual 90-day auction that confuses buyers? It has been like this for years.

— Konstantinos Zournas (@onlinedomaincom) November 16, 2019

Konstantinos went on to discuss the issue that I think is very important,

This is simply GoDaddy Nonsense. I had buyers email me that my 90-auction ended without bids. They waited weeks ot months to fo that!

— Konstantinos Zournas (@onlinedomaincom) November 16, 2019

Confusion at GoDaddy Auctions

I have had this happen before as well. Dear Raymond I see that example.com closed with no bids, I would be willing to offer you $100 to transfer me the name.

The person believes that an auction took place, no bids were made (implying no interest in the name, so it has minimal value) and then makes a lowball offer.

For those that don’t know what’s being talked about, a name that you are not auctioning appears to be in auction.

Here is a name of mine, never been auctioned just listed for sale using premium listings.

PitchPulse.com

Someone looking at GoDaddy auctions will see Ends at 1/11/2020 6:00 AM (EST) 56d left. So if there is no sale, they will think the auction closed unsold.

As we move into a new decade it’s time for GoDaddy, a public company that can afford to spend $500 million to buy back shares, to spend some money and update their sales platform.

It’s time to focus on simplicity and a better user experience. Something that has never been at auction should never seem like it’s at auction.

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Filed Under: Domain trends, domaining news, Go Daddy

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Mark Thorpe says

    November 16, 2019 at 10:01 am

    The only way GoDaddy Auctions platform can be fixed, is a complete overhaul! Patches and hacks are not enough.

  2. Rod says

    November 16, 2019 at 10:30 am

    100% Agreed.

  3. Frank says

    November 16, 2019 at 6:45 pm

    Very good article, why did they ever leave TDNAM?

  4. .X. says

    November 19, 2019 at 1:11 am

    It is very confusing to potential buyers for sure. I think a full restructure of their aftermarket would not only bring them a lot of money, but be very beneficial in leads and sales for the domain name owners, a win – win situation and would be a great boost for the domain name industry as a whole.

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