Startup acquires perfect domain name for their business. Mux builds powerful APIs for video encoding, hosting, streaming and data.
Last year an employee there wrote a very interesting and in depth post on how they acquired Mux.com.
They started out on Mux.co which they paid $1,200 for, they then stalked someone on Reddit to get Mux.io, it was secured for a three figure sum according to the article.
They eventually did a deal on a lease to buy basis for the .com.
From the article:
Mux was excited about mux.io victory, but was restless for mux.com. We used a domain broker found through YC connections to find the owner of mux.com. They were open to a deal, but it was going to cost us. There was no way our pre-seed startup could afford 6+ figures outright for a domain name. However, once you’re set on a name and in the negotiation stage, don’t lowball. Desirable domains likely get dozens of offers a week. Make yours stand out and move quickly.
“Mux was excited about mux.io victory”
Shows how ridiculous some of these people are. If they owned mux.co, how is snagging an even worse extension a victory?
To me, it shows that they don’t view TLDs like “.com warriors” do.
It’s time to start thinking outside the .com box.