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Domain Investing Stats and Tips

Why this startup structured their 3L.com acquisition as a lease to own

July 23, 2019 by Raymond Hackney

Startup acquires perfect domain name for their business. Mux builds powerful APIs for video encoding, hosting, streaming and data.

Last year an employee there wrote a very interesting and in depth post on how they acquired Mux.com.

They started out on Mux.co which they paid $1,200 for, they then stalked someone on Reddit to get Mux.io, it was secured for a three figure sum according to the article.

They eventually did a deal on a lease to buy basis for the .com.

From the article:

Mux was excited about mux.io victory, but was restless for mux.com. We used a domain broker found through YC connections to find the owner of mux.com. They were open to a deal, but it was going to cost us. There was no way our pre-seed startup could afford 6+ figures outright for a domain name. However, once you’re set on a name and in the negotiation stage, don’t lowball. Desirable domains likely get dozens of offers a week. Make yours stand out and move quickly.

Read the full article as Lauren White does a great job at telling the complete story of how one startup approached domain acquisition.

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Filed Under: Domaining 101, Start ups

Comments

  1. Snoopy says

    July 23, 2019 at 9:10 pm

    “Mux was excited about mux.io victory”

    Shows how ridiculous some of these people are. If they owned mux.co, how is snagging an even worse extension a victory?

    • Ethan says

      July 24, 2019 at 7:01 am

      To me, it shows that they don’t view TLDs like “.com warriors” do.

      It’s time to start thinking outside the .com box.

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