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InternetTraffic.com could still help the little guy

June 2, 2011 by Raymond Hackney

All the buzz around InternetTraffic.com has been the amazing payout increases.  So there should be some value in big domainers who can get into the platform buying the traffic domains of smaller domainers who cannot.

There are plenty of domainers who cannot meet the requirement for InternetTraffic.com.  But they may have some nice traffic domains. If they have a name making $20 a month they may look to sell for two years revenue or $480. If the name is making $20 a month on a non InternetTraffic.com parking platform, it should do much better there.

The value proposition for the big domainer is to buy at a two year multiple and park on InternetTraffic.com which should reduce the payback to closer to one year. 

Imo there is a lot of a business to be done between the big guys and the little guys if InternetTraffic.com continues to payout better than all the other parking programs out there.

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Filed Under: PPC

About Raymond Hackney

Raymond Hackney has been involved with domain names since 1997. One of the most prolific writers in the domain industry and founder of TLDinvestors.com and 3Character.com

Comments

  1. Unknowndomainer.wordpress.com says

    June 2, 2011 at 11:15 am

    I believe the main increase in value is in TYPE IN traffic and not organic search traffic (or fake generated traffic).
    Any organic search traffic will continue to decrease as “the evil Google” works on it’s algorithm to focus on branding…
    Branding is the new way to say “content”.
    If people focused on content the whole dumping ground of the internet would be vastly improved. The internet is changing. It is continuing on the path I predict (albeit at a more rapid pace in technology and slower in implementation).
    If you have $20 in traffic? That means you have relevancy in your domain – you’d be better off doing something useful with it versus selling cheap to a bigger domainer imho.
    It strange market dynamic – in theory, if the parking revenue is up then the value of the base asset should increase proportionately. If parking revenues are THAT diverse across platforms – it speaks volumes to the iniquity that is pervasive of an unregulated domainer market.

  2. pie guy says

    June 2, 2011 at 11:22 am

    You make great point here. I am small time domainer but do have a few domains that get traffic and make $10 a month. Big domainers should want to buy them. Thank you for the article.

    • Jatin says

      June 16, 2015 at 2:17 am

      “have a few domains that get traffic and make $10 a month”
      Please elaborate. As per month revenue in domain, means you have sold domain and permonth are getting $20 or… please explain thanks

  3. Lisia says

    June 2, 2011 at 11:35 am

    I like the logic here. I am a new reader but like your blog so far.
    Will big domainers nowhere to find the little guy ? Or should they seek them out instead ?
    All the best

  4. JSL says

    June 2, 2011 at 7:39 pm

    I call this type of “value proposition” getting squeezed. No big domainer in his right mind will buy domains from smaller ones at higher prices just because he can.
    I agree that on a macro scale Frank’s platform is good for the industry as it is likely to increase market activity. However, on a micro scale, things havent changed for small domainers – if you sell based on earnings and your earnings remain unchanged, well nothing’s changed really. The uptick in market activity is more likely to translate into more sales rather than higher prices.
    Moreover, the disparity between big and small domainer is just gonna increase. As more of the good traffic leave traditional parking co en route to Frank’s, the small domainers traffic is just further diluted.
    What do you all think ?
    Cheers

  5. dnm says

    June 2, 2011 at 11:59 pm

    Why would you sell a domain making $20 a month for $480???
    I’ll buy them every day if its organic type-in.
    I think 10 years is the absolute minimum for good names.

  6. Alan says

    June 3, 2011 at 12:05 am

    @dnm you are dreaming if you think anyone paying ten years revenue, I have bought at twelve months revenue and no it was not a typo or a tm. Ten years thanks for the laugh

  7. dnm says

    June 3, 2011 at 4:06 pm

    Alan,
    Will you sell an apartment for two years rent???

  8. HybridDomainer says

    June 5, 2011 at 12:43 am

    @dnm I would say not every name is the quality of an “apartment” but may make $10 to $30 a month. I would agree with Alan there is a lot of names for sale where people are getting bought nowhere near ten years revenue.
    A great name I agree would get more years revenue.

  9. dnm says

    June 5, 2011 at 11:01 pm

    @Hybrid, If its a generic name that gets organic type-ins it is a great name! Again, I am not talking about drop/typos/TM domains.
    two years rev is a joke, no matter how you look at it, and it all begin with this ridiculous term – “reseller”. Do you care if the person buying your apartment is an investor?
    There are only two ways to value a domain name – Exact searches on Google & 10+ years of Rev! the other valuations are based on the seller financial situation and not on the value of the name…

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