Daily Domain Picks 11-5-16
A thread on Namepros asked if EMD’s help with SEO ? Of course things can change all the time with algorithm moves by Google.
Namepros member Enlytend, who I believe is the most knowledgeable person on Namepros when it comes to SEO, said the following:
Interesting mix of information and conjecture – wow! Rather than try to answer individual posts, I’ll give some history.
Back in the old days, EMDs were a HUGE ranking factor. Barring very strong competition, you could put up pretty much anything on an EMD with minimal links and rank top 5. I can tell you first hand because I did it, with crappy luxury niche affiliate sites. Parked pages ranked for EMD terms too (before Google yanked them out of the index.) Ah, the good old days!
However webmasters of legitimate sites got pissed at crappy sites dominating search purely on an EMD. Many of them had the ears of people inside Google. So in 2010 or 2011 (you can look up the date, I’m too lazy) Google “dialed back” on EMD influence. This was known as the EMD Update.
EMDs still have some influence, but the free pass days of pre 2010 are over. It’s still helpful – occasionally very helpful – but additional factors in aggregate can carry more weight, and pages on non-emds can just focus on the other factors and outrank them.
As was pointed out earlier in the thread, emds naturally accumulate anchor text with the same keywords. if it’s a competitive term, that’s largely responsible for EMD rankings you see now. (That can be a double edged sword – there is such a thing as “over optimizing”. SEO is like cooking – a little salt can be good, emptying the entire salt shaker, not so much)
Extension is not part of the text match for ranking, but again, it attracts keyword anchor text.
If you’re running a paid search campaign, searches on a keyword matching the domain in the display URL will be bolded (which may increase click through rate) and it will increase ad / keyword relevance for matching keywords. However campaigns typically bid on hundreds or thousands of keywords so unless it’s high search and high commercial intent, this is of limited benefit.
BTW, A healthy site ranks in organic search for thousands of keywords, not just one. The fewer terms you rank for, the more vulnerable you are to losing ALL your organic traffic in the event of an algorithm update or competitor activity. Just throwing that out there for more perspective.
From a branding standpoint, EMDs can be confusing if there are competitors with similar names. NYwidgets, NewYorkWidgets, WidgetsNY, for example. But a category killer keyword will always be a category killer keyword, and non-generic brands can stand out.
Go Daddy Auction Picks 11-5-16 Powered by ExpiredDomains.com
It’s a good day for .org fans. Hybrid.org a 21 year old domain already over $1,800.
HGM.org an 18 year old domain that is currently over $680.
If you like the keyword examiner, you have a lot of choice today.
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