Michael Krell is the most prolific seller on BrandBucket, month in and month out Michael racks up at least a dozen sales.
One name that was reported sold in May was TechBetter.com, the name apparently sold for $2,395 according to DNBolt.com. The whois has updated and the buyer is WalMart.
The fixed pricing of BrandBucket may have saved WalMart some money and cost Michael some. It stands to reason they had a bigger budget than $2,395. Now you can’t get caught up in the hype of some that think a Fortune 500 will pay six figures because they can afford to do that.
I still think in a make an offer situation this name may have gone for $10,000. Either way congrats to Michael.
AbdulBasit Makrani says
Very well said Raymond. That’s one of the reason why I am never in favor of BIN.
YamadaMedia says
How do you recommend moving names quickly? Most can’t sit and not sell names because you got renewals.
AbdulBasit Makrani says
I sit on names and wait for the right buyer to knock my door. Coming onto this stage took me several years to build my portfolio and cash flow strong which helps me to negotiate and end up having good sale price and ROI.
Keep the number of domains low and buy quality domains and at least half of the renewal for all of them will be paid by parking revenue itself.
Green says
Great find, I agree he left money on the table. It’s freakin Wal Mart !
tommy says
Isn’t Walmart a supermarket? Why do they need a tech domain?
Scratching my head now..
Green says
Walmart is everything.
Frank says
Maybe walmart goes to $25k. Cool story bro
Ablebrands says
It’s easy to say Michael left money on the table, but he could have lost the sale altogether if he had tried to negotiate and if there was a similar name out there at a similar price. With so many marketplaces now, not just brandable marketplaces, there are plenty of similar names with BINs on.
Both parties got a great deal I feel.
Michael Krell says
Thanks for letting us know about this, Raymond! It is a good customer to have 🙂
My personal investing strategy is to buy low and move names that are right in the $2K – $5K retail price range. I paid no more than $20 for this name, so I am happy to make a healthy return on it. The vast majority of BB customers are startups with smaller budgets ($2500), and we have sold way more names to these type of customers. These sales more than makes up for any money that may have been left on the table from endusers with larger budgets.
Raymond Hackney says
It was no criticism Michael as I am sure you know what you are doing. It is just an look at the opposite side of the coin, sometimes one sale makes a big difference in someone’s domaining career and small investors without your experience or portfolio need to think about how they position their names.
WalMart is not an everyday buyer for anyone in this industry, certainly an outlier and I am glad you made the sale. That is something for your personal resume, did business with the largest retailer in the world.
Again congrats.
Michael says
It really is impossible to say if Walmart would have paid much more than this. Just because it is a big company doesn’t necessarily mean it wants to spend a large amount.
This is a very nice sale, in my opinion, and it might not have happened if the price were high.
Frank says
$20 to $2,395 sure not bad. Very nice ? Not in my book. Most newbs would not turn it down, but there is an opportunity missed, do you realize how big Walmart is ? If they wanted it $20,000 is nothing.
This is the difference between Schwartz,Berkens and Mann vs most domain owners.
Michael Krell says
Yeah, no worries 🙂 It is very cool to know that one of your names was purchased by one of the largest companies in the world!