The Internet loves hype and within the Internet sector one niches loves hype more than most, and that is the domain industry. Beauty.cc sold for $1m and .cc is the new .com, hell that was back in 2000. O.co got a lot of hype when Overstock decided to make its move. It is a big world there are always going to be stories, there are always going to be creative people who do something with a new gtld.
ABC.xyz and Alphabet was a very good development for Daniel Negari and .xyz there is no denying that. Things start to jump the shark when people say “You need to invest in .xyz names now” or “.Xyz is the new .com”
Google is a large company and everything they do is news, the other thing we have to remember is that Google changes its mind a lot, they start and stop projects all the time. Do you remember Google X ? No ? It only lasted one day.
1. Google X
One day. That’s how long this project lasted, one day. Launched on 15 March 2005 and pulled on March 16 2005, Google X had the traditional Google search bar but incorporated various Google product images in a manner reminiscent of the Mac OS X dock user system. Or, if you’ve managed to wilfully avoid any awareness of what’s going on in the Mac world, the taskbar on Windows 7.
MemeBurn.com lists 20 Google projects that did not make it or changed.
If Google eventually moves the Alphabet brand, remember Alphabet, not ABC or ABC.xyz to Alphabet.app or Alphabet.holdings or even Alphabet.com, that won’t mean the end of .xyz or the new gtld program. It is just one move by one company.
If 20% of the Fortune 500 move to a new gtld then that is worth looking deeper into.