One of the newer trends in the wholesale market is to put up brandables, mostly of the made up variety, on auction with the BrandBucket accepted seal of approval.
As BrandBucket approaches 20,000 names some have taken to auctioning off their names that in most cases have been accepted but not published. If the name is accepted the user needs to pay $10 and then the logo will be done and the name published on the website. In some cases people are auctioning off names that have been published. These names are up and running with the $10 fee already paid.
Namepros has added a new rule to their marketplace where a screenshot is required for listings that say “BrandBucket Accepted.”
These auctions are starting to pick up some steam on Namepros and some wondered if BrandBucket was ok with it ? Michael Krell stated that the practice is ok and that the new buyer just has to email BrandBucket to have the domain pushed into their BrandBucket account.
Now I think that there are two different scenarios and one of those scenarios may see BrandBucket take a different stance down the road. If a domain is accepted then no one but the owner and BrandBucket know what is going on. If the domain is published someone may see that a name is listed on BrandBucket for $2,999 and selling on Namepros for $90. Those results will show on Google when searching for a domain name.
I think for those that are interested in brandables these auctions are not bad, you get to go in already knowing that a name is approved. Everyone does not validate their portfolio through BrandBucket acceptance, but for some that is how they want to play the brandable space.