If and it is a very big if, the new gtlds do pan out and companies of the future seek out the best, spot on names, Mike Berkens picked up some names on Thursday that should be sitting pretty. These are the kind of names that have the best chance to be resold. When you get into three word and four word combos the dot may get confusing. I read someone say “You can’t just put the dot anywhere and think consumers will get it.”
I think he picked up the best .Gallery out there with Art.Gallery, Top 5 media name with Digital.Media, Stock.Photos and Celebrity.Photos are two of the best in that extension.
Exact Searches – Advertiser Competition and CPC
stock photos 110,000 High $15.01
art gallery 40,500 Medium $1.23
digital media 22,200 Low $5.18
celebrity photos 14,800 Low $0.15
the media 4,400 Low $0.10
Now to keep things real, most domain investors do not have the budget to purchase these names for the prices Mike paid, and more importantly the ongoing budget to keep renewing them.
Mike said to me he does not recommend anyone who cannot afford to hold for five years to dip their toe in the new gtld pool. Stick with .com if you do not maintain a high risk tolerance.
Disclosure: I do own 3 .media names, nothing in this post is to be taken as a recommendation to register any extension, do your homework and seek out the best deals if you decide to participate. Understand these names are not liquid.