By: Raymond Hackney
Matt Cutts in a Google Webmaster video is asked by a website owner how they can maintain their ranking ? They point out they have been in business for over 14 years.
Matt explains not to coast on your laurels, being an old site does not mean you will maintain your ranking. Newer domains and websites pass older sites all the time. Matt said to look at your site, is it fresh ? Is it boring and old and has not been updated in a long time ?